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The Visionary CEO’s Guide to Sustainability

Ten Surprises from Our Sustainability Research

We surveyed more than 23,000 consumers globally about sustainability. Who’s most concerned, what they’re willing to pay, and what’s shifting behavior may surprise you.

By Leah Johns, John Blasberg, and François Faelli

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Ten Surprises from Our Sustainability Research
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The Global Consumer Lab

Develop a deeper understanding of your customers, beyond their shopping baskets.
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Selling Sustainability Means Decoding Consumers

We asked more than 23,000 global consumers what they really want. What we found will surprise you.
Interactive Quiz

Living Sustainably: Do You Walk the Talk?

Are you an Eco-vangelist, a Climate Cynic, or somewhere in between? Take our interactive quiz to find out.
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Authors
  •
    Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
  • Partner, Boston
  • Partner, Brussels
First published in novembro 2023
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