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How Software Firms Can Outpace the Rule of 40

Consistently beating this magic number remains elusive for large, established firms. But it’s possible with the right moves.

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How Software Firms Can Outpace the Rule of 40
How Software Firms Can Outpace the Rule of 40
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Hacking Software’s Rule of 40

Software companies need to balance growth and profitability to create lasting value.
First published in junho 2019
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