We have limited Portuguese content available. View Portuguese content.

Article

Prestige seekers would lead the charge on e-cars

Prestige seekers would lead the charge on e-cars

350,000. That's the estimated number of prestige-oriented, high-end customers worldwide who would...

By Bain Global Automotive practice

  • min read

Article

Prestige seekers would lead the charge on e-cars
en

350,000. That's the estimated number of prestige-oriented, high-end customers worldwide who would be ready to buy an electric automobile today, even if it were priced some $13,500 above the sticker on a comparable conventional car, Bain & Company research shows. These "eco-prestige" customers would lead the way in buying electric vehicles, according to Bain's study of more than 4,000 urban car owners.

Source: Bain & Company

First published in fevereiro 2010
Tags

How We've Helped Clients

Don't give customers options they don't want

See more related case studies

Streamlining engine assembly boosts output

See more related case studies

Revitalizing a utility's market position with customer loyalty

See more related case studies

Quer saber mais?

Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

Contact Bain

How can we help you?

See all offices