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A growing number of Americans are worried that the negative effects of Covid-19 on their livelihoods will be permanent.
The latest Bain/Dynata survey of US consumers, conducted March 30 through April 1, finds that nearly half of the 23% of Americans who have experienced a layoff don’t expect to return to their jobs. And, of the 9% of business owners who say they have closed due to Covid-19, 15% don’t expect to reopen when the pandemic ends.
Rural America Now Feeling the Hit from Covid-19
Bain's weekly survey shows a spike in health and financial concerns in rural America.
Coronavirus
The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.
Karen Harris is managing director of Bain & Company's Macro Trends Group and is based in the firm's New York office.
Dynata provides first-party data for the Bain Consumer Health Index and provides a nationally representative sample of US adults (weekly) that constitutes the underlying data for this analysis.
First published in abril 2020