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European physicians see pharma innovation as a positive force for change in healthcare, despite their declining overall satisfaction with pharma firms. A Bain survey shows that 70% of physicians believe pharma innovation will contribute to high-quality care in the future, and 59% say the increased availability of biosimilar drugs will improve care. On the whole, however, doctors are dissatisfied with pharma customer service and support, and less than one-third said the companies met expectations for unbiased scientific information.
Loïc Plantevin is a Bain partner and leads the firm’s Healthcare practice for Europe, the Middle East and Africa. He is based in the Paris office. Valerio Di Filippo is a partner in Bain’s Healthcare practice and is based in Milan.
Front Line of Healthcare Report 2018
Rising physician dissatisfaction in Europe signals an urgent need for change.
First published in novembro 2018