We have limited Portuguese content available. View Portuguese content.

Video

Mark Kovac: Mastering the new reality of sales

B2B sales need a fundamentally new approach.

By Mark Kovac

Video

Mark Kovac: Mastering the new reality of sales
en

Sales executives in business-to-business (B2B) industries have endured tremendous disruption in recent years. As customers seize power and sales migrate online, B2B companies need a radical new sales approach, says Mark Kovac, a partner in Bain's Customer Strategy & Marketing practice, in this short video.

Read the Bain Brief: Mastering the new reality of sales

Tags

How We've Helped Clients

Our Pricing Volatility Playbook Helped a Market Leader Preserve Margins

See more related case studies

A Digital-First Bank Finds a Customer-Driven Path to Profitability

See more related case studies

Preserving donors at the Nature Conservancy

See more related case studies

Quer saber mais?

Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

Contact Bain

How can we help you?

See all offices