Brief
Too often, management teams that face the challenge of corporate transformation don't move far enough, fast enough, or broadly enough to truly reposition their businesses. Instead, they implement half-cures that can be worse than the disease: round after round of restructuring, strategic redirection, or layoffs, none of them sufficient to reinvigorate the organization. Companies that implement "fast, focused, and simultaneous" change programs are the ones with the best chances to create enormous and long-lasting shareholder value.
First published in outubro 2002