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Insurgent Brands Bounce Back

After a Covid-19 slowdown, small high-growth brands are again disrupting their markets—presenting an opportunity, or a threat, for large consumer product companies.

By Charlotte Apps and Brian McRoskey

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Insurgent Brands Bounce Back
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Insurgent Brands Deliver More Value to Consumers and Are Rewarded for It

Delivering what consumers value enables brands to achieve greater growth.
Authors
  •
    Practice Executive Vice President, Toronto
  • Alumni, Boston
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