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From Hype to Action: Generative AI for B2B Commercial Leaders

Bain Partners Sanjin Bicanic and Chris Dent discuss how early adopters are using generative artificial intelligence to reshape their go-to-market strategies.

By Chris Dent and Sanjin Bicanic

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From Hype to Action: Generative AI for B2B Commercial Leaders
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Authors
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    Partner, Denver
  • Partner, Los Angeles
First published in abril 2024
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