We have limited Portuguese content available. View Portuguese content.

Interactive

Explore the B2B Elements of Value

What do your B2B customers value? Bain has identified 40 Elements of Value across five categories.

Interactive

Explore the B2B Elements of Value
Explore the B2B Elements of Value
en

 
Read More

Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
First published in abril 2018
Tags

How We've Helped Clients

Food Co. jump-starts growth with return to core brands

See more related case studies

Aggressively growing an IT service provider with a high-performance culture

See more related case studies

Building a winning media salesforce

See more related case studies

Quer saber mais?

Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

Contact Bain

How can we help you?

See all offices