Video
Bain & Company Chairman Orit Gadiesh introduced three speakers at the 2019 Bain Breakfast at the World Economic Forum's annual meeting: Ouriel Lancry, a global practice leader of Bain's Digital practice; Jesper Brodin, president and CEO of INGKA Group (IKEA’s largest franchisee); and Benoît Claveranne, CEO international and new markets at AXA Group. All three speakers covered how digital transformation is about rediscovering the raw customer need that companies are serving.
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