We have limited Portuguese content available. View Portuguese content.

Video

Daphné Vattier: Dispelling the Myths of B2B Pricing

Solutions to common misconceptions on what drives premium pricing and discounting in B2B.

By Daphné Vattier

Video

Daphné Vattier: Dispelling the Myths of B2B Pricing
en

There are some common misconceptions among companies on what drives premium pricing and discounting. Daphné Vattier, a partner in the Customer Strategy and Marketing practice, offers solutions to a number of B2B pricing myths.

Read the Bain Brief: Clearing the roadblocks to better B2B pricing

First published in novembro 2015
Tags

How We've Helped Clients

A major retailer rejuvenates sales by thinking local

See more related case studies

Aggressively growing an IT service provider with a high-performance culture

See more related case studies

Direct marketing excellence through experimental design

See more related case studies

Quer saber mais?

Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

Contact Bain

How can we help you?

See all offices