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Charlie Kim: Why everyone in media needs an analytics upgrade

In this brief video, Bain Partner Charlie Kim explains what leading media companies can do to harness this data and increase growth.

By Charlie Kim

Video

Charlie Kim: Why everyone in media needs an analytics upgrade
en

Media companies are awash in data but many lack the capabilities to integrate this information into their operations, says Partner Charlie Kim, head of Bain & Company's Media practice in the Americas. In this brief video, he explains what leading media companies can do to harness this data and increase growth.

Read the Bain Brief: Why everyone in media needs an analytics upgrade

First published in outubro 2014
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