Bain & Company’s clients outperform the market 4 to 1. While the consulting firm has always emphasized results orientation in its work with clients, several years ago, it recognized a new need: In an increasingly turbulent world, clients were seeking guidance on the rapid changes in the macro environment. Hence, in 2015, it launched Bain Futures.

Bain Futures develops the firm’s insights around major macro trends to help clients, as well as Bain itself, “see around corners.” To understand their approach and identify the lessons you can use in your own business, I looked into the material Bain published about one of their signature ideas – the Firm of the Future – and interviewed James Root and Andrew Schwedel, two of the leaders of the Bain Futures team.