Most transformational efforts underachieve. According to Bain & Company, a mere five percent of these programs meet or exceed their goals. Sometimes that’s simply a result of businesses not sensing the urgency and thus not giving digital transformation work the resources and attention required by new competitive realities.“We see this time and time again,” said Elizabeth Spaulding, a partner with Bain & Company and a co-leader of the firm’s global digital practice. “There’s a bit of a frog-in-a-[boiling]-pot scenario, especially in sectors that feel they have some regulatory or capital barriers to entry.”