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Financial Times

How luxury learned to love Chinese ecommerce

How luxury learned to love Chinese ecommerce

China is crucial for luxury brands: Chinese consumers account for a third of luxury sales, and contributed about three-quarters of spending growth in the sector in the eight years to the end of 2016, according to Bain & Company.

  • outubro 27, 2018
  • min read

Financial Times

How luxury learned to love Chinese ecommerce

China is crucial for luxury brands: Chinese consumers account for a third of luxury sales, and contributed about three-quarters of spending growth in the sector in the eight years to the end of 2016, according to Bain & Company

After falls in the wake of an official anti-corruption campaign launched in 2013 that cracked down on the practice of gifting, China’s domestic luxury sales began to rebound in mid-2016. They expanded a “spectacular” 20 percent last year to Rmb142bn ($20.4bn), adds Bain & Company.

Financial Times