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Consumer Lab
Gain a better understanding of consumers with a holistic view of how they live today—and how they’ll likely live tomorrow.
Your consumers are more than transactions and data points. At the Consumer Lab, we make it our mission to find out what makes them tick—how they work, care for themselves, eat, play, shop, move, and socialize—and what those behaviors reveal about the products and services they will need.
We help brands, retailers, healthcare providers, and financial services companies connect consumer behavior research and macro forces—such as demographic shifts and income trends—with business decisions and outcomes.
We leverage both insight and foresight, analyzing today’s trends and anticipating tomorrow’s possibilities. In doing so, we equip you with the tools you need to stay deeply connected to the people behind the data.
What to Expect
What to Expect
A 360° approach
Access insights shaped by longitudinal consumer research, macro trends, quantitative and qualitative research, AI-enabled tools, and knowledge from industry experts.
The story behind the numbers
Understand the “why” behind consumer behavior, uncover common mindsets, and pinpoint what drives “say-do” gaps.
Evidence-based decision making
Bridge the gap between consumer behavior and business outcomes—and turn insight into (better informed) action.
Our Approach
Our Approach
We help you position people at the core of your business by delving into everything from their self-care habits and entertainment preferences to how they spend their money.
Today
What keeps people up at night?
How is the macroeconomic environment impacting spending?
What is my brand’s perception and stretchability?
Future
What are some plausible futures for your category?
What will consumption look like in 2035?
Is this signal a fad or a trend?
Our Insights on Consumer Behavior
In the News
In the News
Our insights appear across prominent media outlets and conferences.
Our Consumer Lab Team
