お問い合わせ
Consumer Lab
Gain a better understanding of consumers with a holistic view of how they live today—and how they’ll likely live tomorrow.
Your consumers are more than transactions and data points. At the Consumer Lab, we make it our mission to find out what makes them tick—how they work, care for themselves, eat, play, shop, move, and socialize—and what those behaviors reveal about the products and services they will need.
We help brands, retailers, healthcare providers, and financial services companies connect consumer behavior research and macro forces—such as demographic shifts and income trends—with business decisions and outcomes.
We leverage both insight and foresight, analyzing today’s trends and anticipating tomorrow’s possibilities. In doing so, we equip you with the tools you need to stay deeply connected to the people behind the data.
What to Expect
What to Expect
A 360° approach
Access insights shaped by longitudinal consumer research, macro trends, quantitative and qualitative research, AI-enabled tools, and knowledge from industry experts.
The story behind the numbers
Understand the “why” behind consumer behavior, uncover common mindsets, and pinpoint what drives “say-do” gaps.
Evidence-based decision making
Bridge the gap between consumer behavior and business outcomes—and turn insight into (better informed) action.
Our Approach
Our Approach
We help you position people at the core of your business by delving into everything from their self-care habits and entertainment preferences to how they spend their money.
Today
What keeps people up at night?
How is the macroeconomic environment impacting spending?
What is my brand’s perception and stretchability?
Future
What are some plausible futures for your category?
What will consumption look like in 2035?
Is this signal a fad or a trend?
Our Insights on Consumer Behavior
In the News
In the News
Our insights appear across prominent media outlets and conferences.
Our Consumer Lab Team
Lyne Jaroudi Practice Senior Manager Dubai
Related Offerings
-
Consumer Elements of Value®
詳細
顧客が求める真の価値を把握することにより、自社商品の差別化、事業成長、市場シェアの獲得、プレミアム価格による展開を図ることができます。価値要素を用いることで、顧客にとって最も重要な価値を特定し、効果的な価値提供の実現をサポートします。
-
AIソリューション
詳細
あらゆる場所・形式に分散するデータを、持続的な価値へと転換するーそれが我々の使命です。アナリティクスのエキスパートがクライアントと一緒に、最も困難な課題に踏み込みながら、短期間で確かな成果を創出します。同時に、データ活用を自走できる組織へと進化させるためのケイパビリティの構築・定着まで一貫して支援します。 最先端のアナリティクスとツールを駆使し、意思決定の質とスピードを飛躍的に高めます。顧客接点の高度化、データドリブンなサプライチェーンの確立、Go-to-Market戦略の高度化、従業員エンゲージメントの向上など、あらゆる領域において、AI・インサイト・ソリューションチームがオペレーションの抜本的な変革を推進。先進技術を実装し、データを競争優位を支える持続的な価値創出の源泉となるよう変革させます。
-
Consumer-led Brand Growth
詳細
The Bain Brand Accelerator is a powerful, data-driven solution that puts consumers at the heart of your growth strategy.