Profilo di Kate Bain Partner Kate Woolley shares how leading companies use a rigorous zero-based approach at the account level to get a clear view of revenue potential in the market. Recent Insights “Optimize, Don’t ‘Lift and Shift,’ When Migrating to the Cloud,” Article, novembre 2019 “How China’s Cloud Market Differs from Others,” Article, agosto 2019 “The Secret to More Cloud Adoption in Europe? More Supply,” Article, luglio 2019 “Public Cloud Leads the IT Market,” Snap Chart, maggio 2019 “The Cloud Is Growing Faster than Expected,” Snap Chart, aprile 2019