Valor Econômico

The weight of the internet in strategy

The weight of the internet in strategy

  • settembre 17, 2013
  • Tempo di lettura min.

Valor Econômico

The weight of the internet in strategy

If the economy does not regain a more robust growth rate, the expansion of virtual commerce could force some Brazilian retail chains to reduce the physical footprint they built in recent years, says Alfredo Pinto, partner in the retail area of Bain & Company in Brazil.


(Full text only available in Portuguese)