Época Negócios

Brazil, Russia and China show strength in the luxury market. Study projects growth of 10% to 15% for the sector in Brazil, with heavy investment by large global companies

Brazil, Russia and China show strength in the luxury market. Study projects growth of 10% to 15% for the sector in Brazil, with heavy investment by large global companies

  • giugno 05, 2011
  • Tempo di lettura min.

Época Negócios

Brazil, Russia and China show strength in the luxury market. Study projects growth of 10% to 15% for the sector in Brazil, with heavy investment by large global companies
Even with the resumption of the luxury market, it is not the same as the pre-crisis. Much has changed in the relationship between consumers and brands. Consumers are more demanding with new rules when it comes to customer loyalty toward the brand and a digital and face experience, explains Claudia D'Arpizio, partner at Bain & Company.