HBR.org Using AI to Build Stronger Connections with Customers Using AI to Build Stronger Connections with Customers Smart companies are using AI to enhance—not automate—the customer experience. Di Maureen Burns, Sharona Sankar-King, Priscilla Dell'Orto, e Eduardo Roma Tempo di lettura min. agosto 01, 2023 Article Using AI to Build Stronger Connections with Customers Progress: en First published in agosto 2023 Tags Advanced Analytics Artificial Intelligence Artificial Intelligence Insights CMO Insights Connected Customer Customer Experience Sales and Marketing Servizi Finanziari Vector℠