Video
By starting early and deploying the right approach, companies can make progress on digital transformation. Ouriel Lancry, Bain’s chief digital officer, describes the four pillars of digital transformation—digital strategy, business model, enablers and orchestration—and the value of key concepts such as rediscovering your customers’ raw need and simultaneously working “today forward” and “future back.”
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Autori
Ouriel Lancry
Partner, Chicago