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Bain experts explain how brands can leverage third-party e-commerce platforms and direct-to-consumer channels to capture short-term demand fluctuations as well as longer-term structural shifts in purchasing behavior.
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Coronavirus
The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.
First published in luglio 2020