Retail Holiday Newsletter

2024 Holiday Shopping Outlook

Bain forecasts a subaverage 3% growth in US retail sales this holiday season. By following five tips, retailers can still deliver joy.

Di Aaron Cheris, Kurt Grichel, Stephanie Koszyk, Darrell Rigby, e Suzanne Tager

Infographic

2024 Holiday Shopping Outlook
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  • Notes

    Holiday season is November and December only. Sales forecasts are year-over-year nominal growth. Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants.

    Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

Autori
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    Partner, San Francisco
  • Partner, Seattle
  • Practice Director, Dallas
  • Partner, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
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