High interest rates, softening demand, and prolonged economic uncertainty are taking a toll on many companies. Stakeholders are advocating for reduced—or, at best, flat—commercial spending, while talent gaps also hamper many companies’ go-to-market ambitions.
But an elite group of companies, about one in 20, buck these trends and sustain their commercial productivity. We can help you join them, so that you spot often-counterintuitive opportunities and execute the sales plays that capture them. Whether your focus is on product-led growth or a more traditional salesforce-led model, we’ll help you consistently achieve superior ROI, guided by an outside-in analysis of the potential upside to your sales and marketing spend.