We have limited Spanish content available. View Spanish content.

Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.

Filter by:
Filter Insights
  • Industrias
  • Tipos

Consulting Service

Go deeper into Bain's expertise in Customer Strategy & Marketing and find out how we can help your company.

LEARN MORE
Elements of Value® is a registered trademark of Bain & Company, Inc.