We have limited Spanish content available. View Spanish content.

Video

Daphné Vattier: Dispelling the Myths of B2B Pricing

Solutions to common misconceptions on what drives premium pricing and discounting in B2B.

By Daphné Vattier

Video

Daphné Vattier: Dispelling the Myths of B2B Pricing
en

There are some common misconceptions among companies on what drives premium pricing and discounting. Daphné Vattier, a partner in the Customer Strategy and Marketing practice, offers solutions to a number of B2B pricing myths.

Read the Bain Brief: Clearing the roadblocks to better B2B pricing

First published in noviembre 2015
Tags

How We've Helped Clients

A Digital-First Bank Finds a Customer-Driven Path to Profitability

Read case study

A major retailer rejuvenates sales by thinking local

Read case study

Aggressively growing an IT service provider with a high-performance culture

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices