Infographic

Account-Based Marketing Needs an Infusion of Tough Love

When sales and marketing groups truly collaborate, everyone benefits.

By Saber Sherrard, Rishi Dave, and Laura Beaudin

Marketing and sales groups must be in sync for pipeline management to accelerate growth.

In this Sunny Side Up podcast, Bain Partner Saber Sherrard offers specific steps companies can take to help sales and marketing align.

First published in abril 2022

I want to talk to your experts in: Please select an industry from the dropdown list

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Your email Please enter a valid email address

Vector℠ is a service mark of Bain & Company, Inc.