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South China Morning Post

China’s ‘consumption upgrade’ trend undeterred by US-China trade war, study says

China’s ‘consumption upgrade’ trend undeterred by US-China trade war, study says

China saw a 3.3 percent rise in consumption of fast-moving consumer goods in the first half on year, accelerating from 2 percent growth a year earlier, according to Bain & Company

  • noviembre 28, 2018
  • min read

South China Morning Post

China’s ‘consumption upgrade’ trend undeterred by US-China trade war, study says

Mainland Chinese shoppers continue to hunt for premium goods, extending the consumption upgrade trend and shrugging off the US-China trade tensions that threatens to dampen the nation’s economic growth, according to a new study.

According to a joint study by global consultancy Bain & Company and market research firm Kantar Worldpanel, spending by Chinese households on fast-moving consumer goods (FMCG) is expected to rise 5 percent in 2018 on year.

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