Gerald Tan
파트너,
Gerald
Gerald Tan is an expert in our Consumer Products and Strategy practices.
Gerald primarily advises consumer products clients on corporate and full potential strategy, transformation and performance improvement, as well as route-to-market strategy, especially in emerging markets. He is also a Bain Brand Accelerator expert and has done extensive work in the e-commerce space across the value chain.
He is a recipient of the firm's global Bright-Dix Award for excellence in professional development.
Prior to joining Bain in 2008, Gerald worked across strategy and operations at the Intercontinental Hotels Group. Previously, he worked in fixed income trading at Merrill Lynch.
He holds an undergraduate degree in economics, with First-Class Honours, from University College London.
Recent Insights
- “Outmaneuvering Insurgent Brands in Asia-Pacific,” Webinar, 2024년2월22일
- “Resilience Amid Disruption: How Some Asia-Pacific Incumbents Are Outmaneuvering Insurgents,” Brief, 2024년2월5일
- “Bold Moves: Leading Southeast Asia’s Next Wave of Consumer Growth ,” Report, 2023년10월10일
- “Future-Proofing Your Route to Market in Fragmented Trade,” Webinar, 2020년10월22일