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David Michels: Do your B2B customers promote your business?

In this short video, Partner David Michels offers three tactics that can help B2B companies use the Net Promoter System more effectively.

By David Michels

Video

David Michels: Do your B2B customers promote your business?
en

Business-to-business (B2B) companies face unique challenges when they use the Net Promoter System to build customer loyalty, says David Michels, a partner in Bain's Customer Strategy & Marketing practice. In this short video, he offers three tactics that can help these companies use the system more effectively. 

Read the Bain Brief: Do your B2B customers promote your business?

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