Bain + Microsoft

Our strategic partnership with Microsoft enables companies to build and deploy new artificial intelligence (AI) applications across their operations faster, more effectively, and at scale. The partnership combines Bain’s multidisciplinary expertise in strategic business advice, data, and engineering with Microsoft’s Azure OpenAI service so that companies have the state-of-the-art tools and capabilities they need to accelerate and streamline their AI initiatives.

Complementing our global services alliance with OpenAI, our partnership with Microsoft enhances our ability to meet the sharp rise in demand for AI-powered services and innovation. The Microsoft Azure OpenAI service allows businesses to integrate their enterprise data with preexisting language models to address a wide variety of business use cases in a trusted and secure environment.

Partnership Recognition

Partnership Recognition

We are proud to be named a Finalist for Microsoft's 2024 Global Advisory Partner of the Year Award. Selected from among 4,700 nominations, we have been recognized for excellence in delivery of innovative, customer-facing solutions using Microsoft technology. To date, we’ve helped more than 60 clients start their artificial intelligence journeys with Azure OpenAI. This recognition reflects a shared vision: “It’s a testament to our joint momentum and our success in helping our customers realize AI’s full potential,” says Bill Groves, Senior Partner in our Analytics, Data and AI practice.

Our Experience

We support our client companies with AI implementation strategies across industries and sectors, and within business functions such as financial operations, human resources, customer relationship management, marketing, digital commerce, and service operations.

  • Carrefour

    A new chatbot streamlines shopping tasks

    French multinational retailer Carrefour has improved its customer and employee experience with three innovative tech solutions based on ChatGPT technology. Its natural-language, GPT-4-enabled chatbot, Hopla, drives a seamless e-commerce experience on carrefour.fr. Connected to the site’s search engine, the advice robot retrieves customer-specific preferences, offering them smart guidance on food selection based on budget, quantities, dietary restrictions, and more.

    In its journey toward becoming a “Digital Retail Company,” Carrefour is also exploring other customer-facing generative AI use cases as well as internal applications. It’s using the technology to enrich more than 2,000 product sheets and to streamline everyday tasks in internal purchasing processes.

A new chatbot streamlines shopping tasks

French multinational retailer Carrefour has improved its customer and employee experience with three innovative tech solutions based on ChatGPT technology. Its natural-language, GPT-4-enabled chatbot, Hopla, drives a seamless e-commerce experience on carrefour.fr. Connected to the site’s search engine, the advice robot retrieves customer-specific preferences, offering them smart guidance on food selection based on budget, quantities, dietary restrictions, and more.

In its journey toward becoming a “Digital Retail Company,” Carrefour is also exploring other customer-facing generative AI use cases as well as internal applications. It’s using the technology to enrich more than 2,000 product sheets and to streamline everyday tasks in internal purchasing processes.

Insights

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