Retail Holiday Newsletter

2020 Holiday Shopping Outlook

Amid the Covid-19 pandemic, this year’s holiday will look different than usual, but it’s still likely to bring some cheer.

By Darrell Rigby, Aaron Cheris, Suzanne Tager, Michelle Paratore, and Stephanie Koszyk

Infographic

2020 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December. Growth represents YOY change in US market only. 2020 growth rates are Bain’s forecasts.

    Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order), excluding sales by auto and auto parts dealers, gas stations and restaurants.

    Retail spending constitutes Bain-defined retail categories.

Future releases and topics

Look out for our upcoming issues:

  • Issue 2 (late October): Will Covid-19 Change Singles' Day?
  • Issue 3 (mid-November): Unpacking Amazon's holiday strategy
  • Issue 4 (mid-January): Post-holiday recap and resolutions for 2021

We look forward to sharing holiday headlines with you and hearing your feedback throughout the holiday season.

About our research partner

ROI Rocket is a leading provider of full-service research, fulfillment, and digital and direct marketing support to a broad client base of consultants, investors, publicly and privately held corporations, agencies, and market research firms. For details, visit www.roirocket.com or contact Noah Seton (noah.seton@roirocket.com).

Tags

How We've Helped Clients

Automation and Collaboration: The Marisa story

Read case study

A regional strategy helps global retailer find its way

Read case study

Omnichannel strategy boosts fashion company

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices