The Cannes Lions Festival of Creativity was a great opportunity for us to meet with marketing leaders from around the world and share perspectives on the many developments transforming modern marketing.

Many of our conversations focused on three major trends: the impact of generative AI, the balance of brand and performance, and the remarkable power of experimentation at scale. Stories of innovation and creativity abounded, as did serious questions about the best ways to address rising consumer expectations and proliferating channels. Below we offer a sample of the many conversations we had. We hope you can join us next year!