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The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

Infographic

The B2C Elements of Value
The B2C Elements of Value
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The Elements of Value

Understanding the 30 elements of value for consumers can help companies gain an edge.

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Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
Published in Mart 2018
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How We've Helped Clients

A Digital-First Bank Finds a Customer-Driven Path to Profitability

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A major retailer rejuvenates sales by thinking local

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Aggressively growing an IT service provider with a high-performance culture

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