Video

Daphné Vattier: Dispelling the Myths of B2B Pricing

Solutions to common misconceptions on what drives premium pricing and discounting in B2B.

By Daphné Vattier

Video

Daphné Vattier: Dispelling the Myths of B2B Pricing
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There are some common misconceptions among companies on what drives premium pricing and discounting. Daphné Vattier, a partner in the Customer Strategy and Marketing practice, offers solutions to a number of B2B pricing myths.

Read the Bain Brief: Clearing the roadblocks to better B2B pricing

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