Joost Vasters

Joost Vasters is an expert in Commercial Excellence in our Customer Strategy & Marketing practice.

Joost advises B2B clients across multiple industries on key commercial excellence topics, including value-based selling, key account management, salesforce effectiveness and CRM.

Prior to joining Bain in 2019, Joost worked across sales, commercial excellence and category development at FrieslandCampina, as well as in trade marketing and commercial strategy at CSM Bakery Solutions. He also previously worked for another top consulting firm.

He holds an MBA, with distinction, from INSEAD and a Master of Science from the University of Twente.