Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.

Product & Portfolio Management

For B2B Companies, Six Elements of Value® Matter Most in the Coronavirus Pandemic

Take the high road with customers.

Brand Strategy

Three Elements of Value® for Consumers Take Precedence During a Pandemic

Companies’ response to the coronavirus needs to deliver these three values.

Энергетика и природные ресурсы

Rethinking Energy and Natural Resources for a Net-Zero Carbon Future

A new model of leadership shows how to address sustainability and emissions issues while retaining support from customers and investors.

Металлургия и добыча полезных ископаемых

Strong Origins: Current Perspectives on the Diamond Industry

This ninth annual global report covers performance in 2018 and the first half of 2019 and explains key trends that are shaping the industry.

Consumer-led Brand Growth

The Power of Delivering Elements of Value® in Consumer Products

Brands can thrive by defining, measuring and improving the elements of their value proposition.

Travel & Leisure

Today’s Traveler: Infinite Paths to Purchase

How customer-led travel brands master the complexity of the online booking journey.

Автомобильная промышленность

Predicting the Tipping Point for Electric Vehicles

The rate of adoption for electric cars depends on two main consumer groups.

Прямые инвестиции

Hollywood’s Streaming Angst

As technology firms invest heavily in new content, traditional media companies face a gap in two areas: data analytics and network branding.

Business Strategy

Tipping Points: When to Bet on New Technologies

Predictive tools can help companies gauge when new technologies will take off.

Повышение эффективности деятельности

Forecasting the Next Big Thing

Four tools, when used together, can help leaders see into the future and get a jump on the competition.

Стратегия

Predicting the Next Tech Disruption

Bain Partner Mark Gottfredson discusses how four forecasting tools, when used together, can help companies predict when disruptive technologies will be widely adopted.

Финансовые услуги

Prameet Jamnadas: Elements of Value in Commercial Insurance

Commercial insurers who embrace the Elements of Value® are more likely to succeed over competitors.

Финансовые услуги

Who Delivers More Value—Banks or Technology Companies?

Tech firms continue to make inroads into banking services.

Банки

Can Banks Get Some Love?

As tech firms explore financial services, big banks can fight back by focusing on the customer.

Банки

В поисках клиентов, лояльных своему банку

Сейчас, когда банки все больше и больше сталкиваются с конкуренцией со стороны технологических компаний, наш отчет исследует вопрос, как сфокусироваться на том, что клиенты ценят больше всего.

Net Promoter System®

The Amazon Effect on What Consumers Value

Amazon’s dominance has actually changed which Elements of Value matter most to consumers in mass merchandising.

Go-to-Market Strategy

Chewy Takes a Bite Out of Amazon

Amazon changed the rules of the game in e-commerce, but some rivals have figured out how to adapt.

Go-to-Market Strategy

The Tight Link Between Consumer Value and a Price Premium

When companies excel on more Elements of Value®, consumers are willing to pay a higher price.

Стратегия работы с клиентами и маркетинг

Как дать потребителям то, что они действительно ценят

Высокие результаты по «элементам ценности» (Elements of Value®) ведут к росту выручки и доли рынка.

Go-to-Market Strategy

How Advanced Analytics Is Changing B2B Selling

B2B companies can avoid the commodity trap through machine learning and advanced analytics.

Go-to-Market Strategy

Explore the B2B Elements of Value

What do your B2B customers value? Bain has identified 40 Elements of Value across five categories.

Финансовые услуги

Uncovering the Elements of Value in Commercial Insurance

Mastering the intangibles of a customer’s experience, like being easy to do business with, can help carriers earn greater loyalty.

Go-to-Market Strategy

How Digital Natives Are Changing B2B Purchasing

Digital natives have brought their consumer habits to the B2B world.

Go-to-Market Strategy

The B2B Elements of Value

What matters to business customers? Subjective concerns often play a surprisingly large role.

Стратегия работы с клиентами и маркетинг

The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

Стратегия работы с клиентами и маркетинг

Eric Almquist: The Elements of Value for B2B Companies

B2B companies can use the elements of value as a compass when deciding where to add value to their propositions.

Металлургия и добыча полезных ископаемых

Lori Sherer: How Data and Analytics Can Enhance Value for B2B Customers

How two companies enhanced the value of their services.

Стратегия работы с клиентами и маркетинг

The B2B Elements of Value

With 40 distinct kinds of value, B2B managers can identify what matters most to each set of important stakeholders.

Стратегия

Davos 2018: Bain Breakfast Impressions

Bain Partner Josef Ming shares how a discussion on the elements of value inspired him and resonated with attendees.

Davos 2018: Bain Breakfast

Speakers at the Bain Breakfast at the World Economic Forum's annual meeting focused on what customers value.

Стратегия работы с клиентами и маркетинг

Davos 2018: The Elements of Value

Bain Partner Eric Almquist discusses how Bain's research on the Elements of Value applies to the World Economic Forum.

Стратегия работы с клиентами и маркетинг

Пирамида ценностей потребителя

Стратегия работы с клиентами и маркетинг

Explore the B2C Elements of Value

What do consumers value? Bain research has identified 30 Elements of Value in four categories.

Стратегия работы с клиентами и маркетинг

Elements of Value: From Founder Instinct to Innovation Playbook

By adding consumer value to products or services, companies can improve performance in current markets or break into new ones.

Стратегия работы с клиентами и маркетинг

The 30 Things Customers Really Value

Breakthroughs may be worth pursuing, but most companies benefit more from incremental innovation efforts that add new forms of consumer value to their present products and services.