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The Rise of the Branded Internet in China

As Chinese consumers increasingly value branded goods over low-priced generics, what will it take for companies to succeed in China?

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The Rise of the Branded Internet in China
The Rise of the Branded Internet in China
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China’s E-Commerce: The New Branding Game

In growing numbers, Chinese shoppers migrate their online purchases from cheap, generic goods to brands. This is redefining the whole e-commerce landscape.
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