Digital experimentation is easy, but transformation is hard. Companies struggle to scale their best ideas and to embrace new ways of working, and many digital transformation efforts fall far short of their goals. Realizing there is no comprehensive playbook executives can use to help them navigate this important effort, Bain & Company and a group of 40 senior executives from global companies convened by the World Economic Forum spent a year sharing ideas and experiences. The result is a clear, practical framework for a successful digital transformation.

Ouriel Lancry is a partner in Bain & Company's Chicago office and coleads Bain's Global Digital practice. He also leads Bain's Strategy practice in the Americas. Mehran Gul is the project lead of the World Economic Forum's Digital Transformation of Industries initiative.

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More Digital Transformation Insights

Digital transformation is a topic of rich and vital discussion in boardrooms and among executive teams around the world. Here are some insights on what it takes to lead and deliver a digital transformation.