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Seven Reasons There’s a B2B Buy-Sell Gap on Sustainability

Why is the chasm growing between buyers and sellers? Our survey of 500 companies across industries and countries offers some clues.

Torsten Lichtenau and Jamie Cleghorn

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Seven Reasons There’s a B2B Buy-Sell Gap on Sustainability
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How to Master the Art of Selling Sustainability

Our survey of 500 B2B buyers and sellers shows a widening chasm on sustainability. A new industrial sales model is needed to close this buy-sell gap.

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    Партнер, Chicago
  • Партнер, Chicago
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