Fine-Tuning B2B E-Commerce as Buyer Preferences Shift
The pandemic has acclimated more business-to-business buyers to virtual channels, including self-service. Here’s how winning suppliers are taking advantage.
Mackenzie Bushy, Dennis Jones, Bala Parameshwaran, and Mónica Oliver
02.04.2021
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Fine-Tuning B2B E-Commerce as Buyer Preferences Shift