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The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

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The B2C Elements of Value
The B2C Elements of Value
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Пирамида ценностей потребителя
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Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
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Стратегия работы с клиентами и маркетинг Our Pricing Volatility Playbook Helped a Market Leader Preserve Margins

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Продвинутая аналитика A Digital-First Bank Finds a Customer-Driven Path to Profitability

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Стратегия работы с клиентами и маркетинг Preserving donors at the Nature Conservancy

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