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Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration
Marketing and sales groups must be in sync for pipeline management to accelerate growth.
How to Fix the Sales-Marketing Disconnect
In this Sunny Side Up podcast, Bain Partner Saber Sherrard offers specific steps companies can take to help sales and marketing align.
Authors
Saber Sherrard
Партнер, Dallas
Rishi Dave
Партнер, New York
Laura Beaudin
Партнер, San Francisco
First published in Апрель 2022