We have limited Russian content available. View Russian content.

Retail Holiday Newsletter

2024 Holiday Shopping Outlook

Bain forecasts a subaverage 3% growth in US retail sales this holiday season. By following five tips, retailers can still deliver joy.

Aaron Cheris, Kurt Grichel, Stephanie Koszyk, Darrell Rigby, and Suzanne Tager

Infographic

2024 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December only. Sales forecasts are year-over-year nominal growth. Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants.

    Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

Authors
  •
    Партнер, San Francisco
  • Партнер, Seattle
  • Practice Director, Dallas
  • Партнер, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
Contact us
First published in Сентябрь 2024
Tags

How We've Helped Clients

Automation and Collaboration: The Marisa story

Read case study

Стратегия A regional strategy helps global retailer find its way

Read case study

Стратегия работы с клиентами и маркетинг A major retailer rejuvenates sales by thinking local

Read case study

Хотите продолжить обсуждение?

Мы помогаем мировым лидерам бизнеса решать самые сложные проблемы и находить наилучшие возможности. Работая вместе, мы добиваемся устойчивых положительных изменений и результатов.

Contact Bain

How can we help you?

See all offices