Bain in the News

Klaus Stricker sat down with The New York Times to discuss the challenging Automotive landscape. “We currently see the industry facing quite a lot of pressure over the next two years,” said Stricker.

Syed Ali spoke with Bart Ziegler from The Wall Street Journal about the size and maturity of EV cybersecurity technology and the demand based on the amount of chips and computer codes in electric vehicles.

As advancements and demands for electric vehicles grow, a whole host of competing companies are jumping into the new market. CGTN speaks to Ping Yi about the growth of the EV industry and the wide variety of competitors in it.

Helen Liu of Bain & Company says it’s too early to tell which electric vehicle brand will “win at the end.” Brands that can provide the most innovative products and offer superior customer service will prosper, she adds.

Industry experts say two big trends are set to transform the auto industry: the different form and structure of EV components, which simplify car design; and vehicles’ growing computing content, which requires a consolidation of functions that have traditionally been scattered among different suppliers.

The new EV players will face stiff competition from Tesla, which accounted for 21% of the value of all passenger EVs sold in China during 2020, plus the established local players like Xpeng and Nio and the steady electrification of traditional automakers too.