Freek Jorna

Freek Jorna is a member of the firm's Performance Improvement practice. 

Since joining Bain in 2013, Freek has advised clients on such topics as full potential transformation, revenue growth and new concept development, as well as organizational design and effectiveness. He is also deeply versed in Bain Brand Accelerator, BothBrain® Innovation and advertising and promotion spend optimization.

Freek has advised clients across the consumer products, retail, telecommunications and logistics spheres. His client portfolio also spans numerous regions, including North America, Europe and Australia. 

He holds both master's and bachelor's degrees in industrial engineering and management from the University of Groningen.