Small-Brand Acquisitions: Boosting the Odds of Success
Large consumer goods companies frequently look to acquire insurgent brands to counteract slow organic growth. The best acquirers avoid common pitfalls and apply a repeatable playbook to get the most value from the deal.
By Charlotte Apps, Brian McRoskey, Peter Horsley, and Allison Snider
września 20, 2021
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Small-Brand Acquisitions: Boosting the Odds of Success