Interactive
![](/contentassets/a8480e767b4147439316eedac58508d9/featured-topics-elements-of-value_1_1.jpg?width=768&height=768&mode=crop)
Elements of Value® Insights
What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.